Wednesday, September 23, 2009

MovementU


I have worked with professional tri-athlete Jessi Stensland on several video projects in the past, so when she called me about helping to develop a video for her new seminar, I quickly jumped at the opportunity. As a tri-athlete, Jessi has continuously pushed her body to it's physical limitations to become one of the premier athletes in her sport. In the process, Jessi has developed key workout strategies to minimize injury, increase flexibility, and enable to body to become more energy efficient. We both agreed that adding a video to the seminar homepage would be more personable, encouraging more participants to register. We filmed the spot at San Diego Audio & Video in approximately one hour.


Her new seminar titled MovementU will be held at the top athletic performance training centers across the United States. This full-day experience is designed to enhance participants' understanding of the body and how to prepare it to perform injury-free and energy efficiently. A dynamic and functional workout will kick-off the day followed by an in-depth introduction to the fundamental elements of athletic performance. Each of the three sports will then be addressed individually with an emphasis on the following:

  • Proper mechanics for movement efficiency
  • Common sport-specific biomechanical limitations
  • Functional and corrective exercises

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